Ministry for the Ecological Transition award winning project
Digital sustainability category
Our challenge? Sustainably reinvent the way brands communicate by reducing their energy consumption and thus the ecological impact of companies and organizations digital communications.
After two decades of 'gourmet evolution', it's time to take the digital world out of this obesity race and ensure that environmental concerns are the heart of creative and technological issues.
In a context of climate crisis, it is important to question our digital services consumption as well as how we create on the web.
This ecological emergency makes us change our way of designing a brand, digital campaigns, our way of producing websites or creating an app.
Tomorrow, we will rethink global communication, for it to become more useful, less energy consuming, more respectful of the environment... what we call frugal communication.
The web’s ecological footprint has exploded between 2008 and 2018. The weight per page has been multiplied by 20. This means has much energy consumed by the user and hosting sites. That is why our first measure is working on coding and design.
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The design of a website greatly influences the display performances on the different devices. Choosing to select and use RGB colors that consume less will enable to save energy. It is the same for a simplified UX that will limit the number of clicks and offer a more fluid navigation.
The use of media and related storage has a true impact on the digital footprint of websites. Using the right compression, adapted dimensions and new export formats for image, video and audio files enables to reduce their weight and thus optimize the loading time and the footprint on hosting servers.
Choose a server adapted to your needs in order to optimize its use and maximize how you use its storage capacity, rather than a server that uses more energy while its capacity is under-exploited. ‘Green’ hosting offers also enable to reduce the digital ecology.
DIGITAL.GREEN is a consulting initiative spécialized in ecodesign and digital sobriety born in the communication agency BUG which benefit from 15 years of expériences.
We brought together experts around DIGITAL.GREEN to enable us to make our approach concrete (designer, developer, web host company, web-marketer... ). All these profiles participated in: 'supporting companies in their ecological transition'.