Ministry of Ecological Transition winning project
Digital Sustainability category
Our challenge? Design and develop low-carbon websites, by tackling their energy depletion, their CO2 emissions and their water consumption by applying those standards on other aspects of digital communication (social networks, media campaign...) Our offer to eco-conceive your website →
Faced with this ecological emergency, we are now having to change our ways of designing a brand, producing websites, mobile applications and even digital campaigns.
Tomorrow we will rethink global communication to move towards a more useful communication, less energy-wasting, more respectful of the environment, what we call frugal communication.
The ecological footprint of websites exploded between 2008 and 2018. The weight of a web page was multiplied by 20. As much energy consumed by Internet users and hosts. This is why our first brick of work concerns technical development and design.
Our actions →
The graphics influence the performance of different devices. Using the lowest-consuming RGB colors saves energy. Likewise, a simplified UX limits the number of clicks and offers smoother navigation.
The media have a real impact on the ecological cost of websites. Using the right compression or qualifying content based on its usefulness can reduce load times and the footprint on hosting servers.
Limiting the number of exchanges between the user and the server by reducing the number of files, developing only the necessary functions or using caching, helps to avoid overconsumption of energy when browsing.
Use a server adapted to your real needs in order to make the most of its storage capacity rather than a more energy-intensive and under-exploited server. 'Green' hosts using renewable energies are ideal for reducing the impact of digital.