Digital sobriety:
why is it important?

After two decades of 'gourmet evolution', it's time to take the digital world out of this obesity race and ensure that environmental concerns are the heart of creative and technological issues.

Green Tech Verte

Because digital is :

Digital is the 7th continent
in terms of energy consumption
1st the world’s largest
electricity consumer by 2030

What we do?

In a context of climate crisis, it is important to question our digital services consumption as well as how we create on the web.

This ecological emergency makes us change our way of designing a brand, digital campaigns, our way of producing websites or creating an app.

Tomorrow, we will rethink global communication, for it to become more useful, less energy consuming, more respectful of the environment... what we call frugal communication.


  • _ User Experience
  • _ Graphic design
  • _ Technical
  • _ Hosting


  • _ Website creation
  • _ Website re-design
  • _ Retrofit


  • _ Green Code Label
  • _ Team support

Raising awareness

  • _ Customized support
  • _ Team training

How do we do this?

The web’s ecological footprint has exploded between 2008 and 2018. The weight per page has been multiplied by 20. This means has much energy consumed by the user and hosting sites.

Learn more →


The design of a website greatly influences the display performances on the different devices. Choosing to select and use RGB colors that consume less will enable to save energy. It is the same for UX: a simplified UX will limit the number of clicks and offer a more fluid navigation.


The use of media and related storage has a true impact on the digital footprint of websites. Using the right compression, adapted dimensions and new export formats for image, video and audio files enables to reduce their weight and thus optimize the loading time and the footprint on hosting servers.


Limiting the number of requests between the website and the server, by combining the static files such as CSS libraries & Javascript, by only developing the necessary functionalities and by using the browser cache function, enables to reduce the serve load and the energy consumption during browsing.


Choose a server adapted to your needs in order to optimize its use and maximize how you use its storage capacity, rather than a server that uses more energy while its capacity is under-exploited. ‘Green’ hosting offers also enable to reduce the digital ecology.

“Using less resources, enables to change the way companies do things without necessarily changing the content or generating extra costs.”

Hélène Sagné

BUG Agency
Website performances:
- 450g/year of CO2 in average on visits.
- 30% CO2 emissions on the most visited page

Website performances:
1.99g CO2 emissions for the homepage
2.98cl waterprint for the homepage

Who are we?

DIGITAL.GREEN is a consulting initiative spécialized in ecodesign and digital sobriety born in the communication agency BUG which benefit from 15 years of expériences.

We brought together experts around DIGITAL.GREEN to enable us to make our approach concrete (designer, developer, web host company, web-marketer... ). All these profiles participated in: 'supporting companies in their ecological transition'.

Green Tech Verte
Green code label
Octo Technology
BPI France
Positive Workplace